SHOWROOM SHOREDITCH EC1
Retail design and showroom curation for concept store and independent fashion and lifestyle showroom in the heart of the Shoreditch Triangle.
The two-story space located between Old Street and Great Eastern Street needed to be fully flexible in a way that allowed the product display to be fluid as per the constantly evolving nature of the brands and products - key to the concept of the store and showroom - whilst still ensuring that the clothing, accessories, artworks and lifestyle products were shown at their most impactful. Collector's pieces and other freestanding furniture were sourced to provide the backdrop for the products so it looked striking but remained adaptable.
Neon artworks by Lauren Baker and Rebecca Mason as well as hand-painted wall art by Amy Exton helped to give the space unparalleled character and a strong sense of individualism that reflected the ideology of Showroom Shoreditch.