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Interior design of six apartments in a central London Edwardian townhouse conversion for boutique hotel company, Cuckooz.


The overall design took inspiration from the culturally-rich local area, encompassing some historically significant antiquities from the British Museum, curiosities from some of the other local museums, a nod to the infamous Gin Lane as well as the famous lion and unicorn clad spire of St George's Church (that can be seen through the rear windows of the property).

Highlights of the project were creating six bespoke textile prints for soft furnishings, artwork produced by hand for art prints as well as designing and printing a 52 page coffee table book for each apartment's living space.

Creating a feeling of consistency throughout the property was important to the project, using variations of the same colour palette created a fluid connectivity whilst also allowing each space to feel unique. The custom designed velvet headboards and specially sourced furniture and decor items also gave the project a strong sense of individuality.

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